Never underestimate the power of content.

 

  • We create credible, relevant editorial; whether it is in the form of news articles, press releases, media packs, brochures or blog posts.
  • We strive to educate and engage your target audience, thus positioning you as a thought-leader in your chosen field.
  • We retain over 100 specialist writers and a strong team of editors; each able to recognise a good story and transform it into a great one.
  • We maintain strong partnerships with all recruitment media, distributing quality relevant stories to every editor in your market.

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Key Features

Thought-leadership

Distributing high quality content designed to educate and entertain your target audience will enhance your reputation. In order to be perceived as a thought-leading authority in your market, it’s important that you communicate the right message.

Brand awareness

When distributed via the relevant channels, informative content can help to increase awareness and recognition of your brand – in a very positive way.

Increased traffic

It’s a fact – great content gets shared. Whether it’s via social media or other means, a quality piece of writing with a link back to your website will drive readers to find out more about your business.

Improved SEO

By incorporating semantic keywords into your content, we can improve your search engine rankings, thus ensuring your business is easily found by organic search.

Market engagement

Got a tricky question? Google It! Now what if your business provided the answer? In publishing quality, sought-after information, your business becomes a credible source of information. Offer consistent info and your market will become engaged with the writing you produce.

Subtle selling

How receptive is your target audience to sales calls? In our experience of the market, people are becoming immune to the “hard sell” – has your business adapted? In distributing quality content, you are providing a valued service, which your targets will appreciate; not resent.

There’s more to PR and content than just shouting about your services…

  • Quality, informative articles can draw your target market to your website – tantalisingly close to your service offering!
  • It can also improve your Google rankings… again bringing more people to your website and in turn, improving your brand awareness.
  • At Ecom Digital, we believe that the more you offer your target market, the more they will respect and admire your business. For instance, recruiters that offer job seekers a good quality advice really do find that their reputation is enhanced. Similarly, industry suppliers that want to boost sales should think about offering tips and guides.

Research shows that quality content increases sales!

  • When was the last time you used a company that wasn’t trustworthy? In distributing quality content and elevating your status, you are increasing your chances of making a sale.
  • The better your target audience understands and appreciates what you do, the more likely they are to build a relationship with you. Tell them about your business.
  • Companies with blogs and websites can generate up to 97% more leads than companies without content-rich websites. If that’s not a good reason to invest in quality copywriting, we don’t know what is!

Testimonials