The digital landscape is a vast and complex area; one that continues to grow and evolve at a rapid rate. It’s no exaggeration to say that the arena is a vital area to conquer for any business, but it is particularly true for the recruitment industry. At Ecom Digital, we believe that any agency or in-house recruitment department which does not have a firm grip on the digital steering wheel is in danger of being left behind.
Principally, this has a great deal to do with the current skills shortage problem. Kevin Green, Chief Executive at the Recruitment and Employment Confederation (REC) has openly painted an alarming picture of the current market conditions stating, “Last year we had nine areas of skills shortages and now we have 43… the situation’s been getting worse month-on-month over the last 18 months.” Meanwhile, the UK unemployment rate continues to fall. The latest figures from the Office for National Statistics have revealed that the number of people out of work in the UK fell by 58,000 to 1.91million. In total there are now 30.8 million people in work but in-line with economic recovery, demand for skills is growing.
When these factors are combined, the need to ensure your recruitment business is marketed in the right way is obvious. Competition between recruitment agencies and indeed, in-house recruitment teams, is set to become heated. With this in mind, can you afford to ignore digital marketing? Can you dedicate the time to ensuring an in-house marketer is effective?
Here are 5 reasons you should outsource digital activity…
- Technical Expertise
The digital sphere is ever-changing. With new technologies becoming available at a staggering rate, it can be difficult to stay ahead of the developments when you’re trying to run an unrelated business. Outsourcing marketing elements which can easily become a burden on your team is a wise move – you utilise the technical expertise of a team of experts and free up your own people to concentrate on what they’re good at. No confused priorities, tangled job roles or inconsistent performance levels.
Ensuring the smooth running of digital marketing campaigns can be an incredibly time-consuming process when it is not the primary function of your business. Brainstorming ideas, sourcing opportunities, experimenting with software and even updating social media can take hours out of your day. Then there’s the need to monitor and analyse results! What could you do with those hours if you outsourced? Place a candidate? Secure a new client? Make a new hire? The benefit here is an obvious one.
Any recruitment firm serious about digital marketing could hire a digital marketer to work for them on a permanent basis, so why should they need the services of a digital marketing agency in the first place? The answer is simple: cost. Outsourcing digital marketing is far more cost-effective; you gain a team of experts waiting to offer their skills, in comparison to one single staff member. How realistic is it to expect to find a person with skills in literally every area of marketing? And importantly, what will their knowledge of your industry be like? They’ll need to have both (in abundance) in order to do a good job.
- Potential for Growth
By working in partnership with digital marketing experts, recruitment firms enhance their chances of success. The most effective source for new business in the modern world is in the digital arena. It’s where you’ll attract and engage great candidates, impress potential clients and generally shout about everything that’s good about your business. Do you know enough about marketing to be confident in preparing a great marketing plan? Will you achieve your objectives by splitting your time between marketing and recruitment?
With the vast majority of people now finding work through the web, the requirement for recruiters to stand out from their competition in the digital landscape is becoming increasingly important. As with all forms of business, image and brand reputation is a key factor in achieving success. By working in tandem with digital marketing experts, the professional image you can build is a great tool for attracting clients of a high calibre. A much-needed element when you consider the current skills-shortage crisis.
In essence, incorporating a digital marketing campaign is an essential step for your recruitment business in 2015. When it comes to making a decision regarding whether to outsource or bring that campaign in house, we hope that you’ll consider the points we’ve raised above. If you agree that outsourcing is the best option for your business, why not get in touch?